Today I’m excited to announce the new featured seller for MOJO! This months seller, which I’m sure most of you are already well aware of, is Theme Dutch!
1. The basics, who are you, where do you live?
We’re Dutch and proud of it. Our team is composed of five guys and a gal. We live and work in Roermond, a city located south of the Netherlands surrounded by bodies of water and lush forests. Our place is a tourist-haven for watersport enthusiasts.
2. Where did you learn to design and develop killer themes?
I (Mike) have several years of experience in sales, marketing, web design and search engine optimization (SEO). My partner, Helen, was educated at the Design Academy, one of our country’s primer design school. Before joining Theme Dutch, she worked for several advertising agencies.
A year and a half ago, Helen and I discussed our future together. We wanted fun things to do. We did not want to look for more customers and have countless meetings for hours discussing project costs, etc.
What we wanted was freedom in our work and more time for designing, developing, and selling our own product. We both love and respect WordPress. We saw it as an opportunity to work full-time online and develop WordPress themes as the basis of creating a new company.
Fully designed themes with an added value and SEO, integrated with several sales and marketing tools are what we thought of. We believe that a website does not only need to look great, it should also be optimized in all aspects. A beautiful website that can’t be found in search engines is a bad investment.
Together, we brainstormed and came up with fresh concepts for themes and created additional value that processes sales, marketing and search engine optimization to the themes. We have a team of developers that develop our concepts to workable and easy to build themes. We love to blend Dutch design (minimalistic), high-end coding and passion for ‘flashy looks’ into completely customizable WordPress themes. We like to be a ‘fresh breeze’ in the theme market.
3. What are your favorite apps/programs to use when developing?
We mainly use Photoshop, Illustrator and Dreamweaver.
4. We have to see the work environment. Are you in an office or home? Mac or PC?
We work at an office. All team members use iMacs. The only time we get to touch a PC is when we test our themes to all major browsers and operating systems. We’re all Mac lovers.
5. What can you not live without when building themes?
While developing themes, we can’t live without music, a lot of coffee and candy, and our pets (two cats and a French bulldog). We also constantly challenge each other while on work.
Moreover, we always keep an eye on new developments and continuously learn from each other and our clients.
6. Do you have an advice or inspiration that can help a young designer/developer in the business?
Our advice is to stick to creative ideas, plan for the future and work hard to achieve your goals. Be critical of and keep improving yourself. Consider making themes for the end user, your website’s visitors or those of your clients. Always bear in mind that a website should help increase sales of a company and is not there for fun.