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Home / WordPress Themes / Responsive WordPress Themes / Sales Engine: WP eCommerce Theme

Sales Engine: WP eCommerce Theme

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Sales Engine is a beautifully designed responsive WordPress theme built using underscores(_s) for the WP eCommerce plugin. We’ve been designing eCommerce themes for WP eCommerce since 2009 when we first opened Storefront Themes and we’ve packed all of our knowledge and best practices into this theme.

Ease of use

If the design is what initially caught your eye, then the main-selling point should be the theme’s easy-to-use functionality. This theme sets up in a snap and you can control all of its options through the theme customizer, which has a “just-right” amount of controls.


In addition to a full-width page template and custom page title options, the theme customizer contains easy-to-use controls that allow you to…

  • Upload your own logo (and set it’s size for different devices)
  • Create your own color scheme
  • Set the width of your site container
  • Choose a boxed or full-width background layout
  • Choose from numerous options in the top bar (Phone, Address, Social links, Custom message)
  • Choose any combination of shop links in your navigation bar (Number of cart items, Cart total, My Account)
  • Custom footer message

Product Image Gallery Without Gold Cart!

Product image galleries are normally an upgrade with WP eCommerce, but we have been packaging it with our own themes for years. Plus, our’s looks better anyway ;-)

No Page Builders! (But they still work if you need them)

Remember when you didn’t have to use a page builder to make amazing sites with WordPress? That’s what this theme does really well! With a great design and built-in styling for some essential plugins, your content will look fantastic and be easier to manage than other more bloated page builder themes. Of course, if you have a plugin like Visual Composer, it works like a charm with this theme!

Developer Friendly

The theme uses plenty of action hooks and filters and all text is handled with functions so you can build your own language packs. We also use the widely popular CMB2 framework for the theme options so adding your own is incredibly simple. We’ve even included a sample child theme for you!

Rock-Solid Coding

We know how to build WordPress themes and this theme is a shining example. We’ve tested it using the exhaustive WP Test unit tests and debugged the heck out of it. This is a great WordPress theme for any type of content!


We support the GPL license with this theme. Do whatever you want with it!

Key Features

  • Beautiful Design
  • Demo content install file
  • Full WP eCommerce support
  • Styling support for Ninja Forms
  • Styling support for Meta Slider
  • Additional plugin support for MailChimp, Image Widget and Simple Lightbox
  • Perfect amount of theme options. Change logo, colors, container size, social links, menu links, etc…all from the theme customizer.
  • Child Theme included for easier theme upgrades
  • Nice Knowledge base listings to answer frequent questions
  • 11 video tutorials included on theme page…right in your WordPress dashboard!
  • Videos above include 7 WP eCommerce tutorials that you won’t find anywhere else.
  • Clean code with added actions and filters you can hook into
  • HTML5 & CSS3 & jQuery and Bootstrap powered
  • Built-in front-facing user login system…no need to login from wp-login.php!

Change log

12.14.2015 – Version 1.0

- Initial release!

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